Affect Media Blog

Why you need to know about AHPRA’s Advertising Guidelines

The Australian Health Practitioner Regulation Agency (AHPRA) is the organisation responsible for the implementation of the National Registration and Accreditation Scheme across Australia. Before you start promoting the services of an Australian health practitioner, it's...

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Building medical referral relationships

Are you trying to build medical referral relationships for your new practice? If you want to develop a long-lasting referral relationship, you need to provide the benefits that medical professionals are looking for from their referrals. Step into the referring doctor’s shoes...

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How to double medical referrals to your practice

Medical referrals are the life-blood of most medical practices. Whether you’re just starting out as a new practice, or you’ve decided it’s time to generate some new referrals, reaching out for new business can be daunting. At Affect Media, we help medical professionals take...

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Business Letter Format - a quick how to

Need help with a business letter format? Here's a quick and easy guide to get you started.

Are you writing a business letter and feel unsure about how to format it? let's take a moment to work through some of the basic elements of a standard business letter format. I've...

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4 Content Marketing Mistakes to Avoid

by Leanne Downing April 22, 2015 blog

Content marketing has dramatically changed the way businesses use their websites, blogs and social media. Where once it was quite normal for a website to broadcast self-centered information, today, it’s all about building relationships and providing useful information. In...

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Logos Against Cancer

by Leanne Downing November 25, 2014 blog

November 2014

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Why You Should Be Using a Content Calendar

by Leanne Downing September 30, 2014 blog
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Why Content Marketing Makes Sense for Healthcare

by Leanne Downing May 16, 2014 blog

Is your health practice making the most of content marketing?

Content marketing is a fairly new addition to healthcare. It’s a great way to keep existing patients engaged while also attracting new people to your service. If you’re not already using it, here are 5 quick ideas...

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#Budget2014 and healthcare

by Leanne Downing May 14, 2014 blog

The health sector has been one of the biggest casualties of the 2014 Budget.

Despite its pre-election promise to not cut healthcare funding, the Coalition government yesterday revealed its plans to aggressively slash billions of dollars from the Commonwealth’s healthcare...

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Why We Love Seasonal Marketing and You Should Too!

by Leanne Downing April 08, 2014 blog

If you’re part of the diverse health care sector, then it’s likely that your target market has needs that change with the seasons.

Staying one step ahead of those needs and preparing targeted health communications is a great way to stay in sync with your audience and maintain...

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